What the work includes
Define event names, trigger conditions and deduplication. Map platform, website, CRM and merchant data to a documented source of truth.
Delivery and review
Reconcile reporting windows and currencies before comparing totals. Design reports around budget, customer quality and operational decisions.
How progress is evaluated
- Event completeness
- Reconciliation variance
- Decision turnaround
Scope and expectations
Attribution assigns credit; it does not prove causation. Submitted leads and approved sales must remain distinct.
Before starting
Share the business objective, current customer journey and evidence you already have. Identify the person responsible for access, subject review and commercial decisions. The proposal should distinguish deliverables, review rounds, operational dependencies and costs.
We can coordinate with an internal team or own a defined workstream. Campaign briefs, implementation tasks and review decisions should remain connected so that responsibility is clear.
From report to decision
Agree the source system and reporting window before the work begins. Each review should identify whether to continue, revise, stop or investigate. When evidence is insufficient, record that uncertainty rather than manufacture a success claim.