What the work includes
State the answer early, then provide evidence, limitations and practical next steps. Keep business identity and author information consistent with verifiable facts.
Delivery and review
Build useful explanations from subject expertise, original examples and attributable sources. Review crawlability and internal discovery with the same discipline used for conventional SEO.
How progress is evaluated
- Relevant discovery traffic
- Observed citations
- Qualified enquiries
Scope and expectations
There is no special schema that guarantees an AI citation. Do not manufacture authors, awards or experience.
Before starting
Share the business objective, current customer journey and evidence you already have. Identify the person responsible for access, subject review and commercial decisions. The proposal should distinguish deliverables, review rounds, operational dependencies and costs.
We can coordinate with an internal team or own a defined workstream. Campaign briefs, implementation tasks and review decisions should remain connected so that responsibility is clear.
From report to decision
Agree the source system and reporting window before the work begins. Each review should identify whether to continue, revise, stop or investigate. When evidence is insufficient, record that uncertainty rather than manufacture a success claim.