What the service includes?
- Accurate Conversion Tracking: Set up direct tracking (Meta CAPI, Google Enhanced Conversions, and CRM syncing) so ad platforms optimize for actual revenue instead of useless clicks.
- Full-Funnel Campaign Setup: Separate brand search, new audience targeting, and remarketing so every rupee spent has a clear, measurable goal.
- Creative & Ad Copy Testing: Test different ad designs, headlines, and landing page angles across Google, Instagram, and LinkedIn to find what truly converts.
Delivery and review
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Controlled Ad Testing: Run clear experiments with fixed budgets, test goals, and check-in dates to stop wasted ad spend early.
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Real Sales Data Sync: Feed actual lead quality, closed deals, and refund numbers back into ad platforms so campaigns optimize for true profit.
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Daily Account Optimization: Actively monitor budgets, search terms, negative keywords, and ad fatigue across all channels to keep performance stable.
How progress is evaluated
- Qualified acquisition cost
- Budget pacing
- Contribution after returns
Scope and expectations
Platform ROAS is attribution under a rule, not automatically incremental profit.
Before starting
Share the business objective, current customer journey and evidence you already have. Identify the person responsible for access, subject review and commercial decisions. The proposal should distinguish deliverables, review rounds, operational dependencies and costs.
We can coordinate with an internal team or own a defined workstream. Campaign briefs, implementation tasks and review decisions should remain connected so that responsibility is clear.
From report to decision
Agree the source system and reporting window before the work begins. Each review should identify whether to continue, revise, stop or investigate. When evidence is insufficient, record that uncertainty rather than manufacture a success claim.