What the work includes
Qualify the story before outreach: what is new, relevant and supported? Prepare methodology, sources and an accountable spokesperson.
Delivery and review
Use relevant editorial contacts and track responses. Keep paid placements distinguishable from independent coverage.
How progress is evaluated
- Relevant coverage
- Referral quality
- Earned citations
Scope and expectations
Coverage and links are not guaranteed. Do not invent mentions or sell fabricated authority.
Before starting
Share the business objective, current customer journey and evidence you already have. Identify the person responsible for access, subject review and commercial decisions. The proposal should distinguish deliverables, review rounds, operational dependencies and costs.
We can coordinate with an internal team or own a defined workstream. Campaign briefs, implementation tasks and review decisions should remain connected so that responsibility is clear.
From report to decision
Agree the source system and reporting window before the work begins. Each review should identify whether to continue, revise, stop or investigate. When evidence is insufficient, record that uncertainty rather than manufacture a success claim.