What the work includes
Define the useful conversion and the system that confirms it. Separate brand demand, prospecting and remarketing so each budget has an interpretable job.
Delivery and review
Test genuinely different creative messages with a written hypothesis, budget boundary and review date. Feed sales quality and refunds back into decisions.
How progress is evaluated
- Qualified acquisition cost
- Budget pacing
- Contribution after returns
Scope and expectations
Platform ROAS is attribution under a rule, not automatically incremental profit.
Before starting
Share the business objective, current customer journey and evidence you already have. Identify the person responsible for access, subject review and commercial decisions. The proposal should distinguish deliverables, review rounds, operational dependencies and costs.
We can coordinate with an internal team or own a defined workstream. Campaign briefs, implementation tasks and review decisions should remain connected so that responsibility is clear.
From report to decision
Agree the source system and reporting window before the work begins. Each review should identify whether to continue, revise, stop or investigate. When evidence is insufficient, record that uncertainty rather than manufacture a success claim.